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The study found that for every 14% increase in the price of healthy foods compared to unhealthy foods, the odds of having a healthy diet dropped by 24%.
The research didn’t control for ease of consumption; frozen vegetables are not easy to eat compared to a bag of potato chips or a candy bar. “Fruits and vegetables – frozen vegetables and orange juice, since fresh produce prices were not attainable.” Duh! Why not? An apple or a banana is nearly as easy to consume as junk food. Additionally, orange juice is almost junk food since it is full of sugar, even added sugar in some brands. Also, what about availability? A small grocery store is going to stock what their market demands. If people don’t ask for fresh fruit, yogurt or other more nutritious snack food, it won’t be on the shelves.